AfroTheory is a startup clothing brand made in Lagos, Nigeria. Our clothes combine colorful prints, and textures from West African culture into modern everyday wear. AfroTheory is more than just fashion - we believe in creating opportunities for underserved communities. That's why we are proud to donate ⅓ of our profits to charitable organizations supporting child education and small business owners.
AfroTheory was founded by Francis Ukpolo in 2019, although the groundwork for the brand began that year, the launch date was derailed due to the 2020 global pandemic.
Since the inception of AfroTheory, our mission has always been to make an impact in underserved communities as well as to promote African culture, designs, and craftsmanship. Our materials are sourced from Nigeria and made by hand from start to finish. The designs utilize craftsmanship from various regions of Nigeria from handwoven leather bags to hand-dyed Adire fabric, and cotton spun into fine yarns.